Step 1
Register your business
Create your SME Loyalty account and set up your business profile in minutes.
Simple loyalty flow
How SME Loyalty Works
A simple loyalty system that helps everyday businesses reward customers, understand buying behaviour, and bring customers back.
Step by step
From setup to smarter repeat business
The full flow stays simple for owners, staff, and customers.
Step 2
Set your reward
Choose minimum spend, points required, reward name, validity dates, and terms.
Step 3
Add or import customers
Build your customer base using mobile numbers, then keep every visit connected.
Step 4
Capture customer rewards
Enter the customer cell number and purchase amount, then add points instantly.
Step 5
Let customers redeem points
When rewards become available, staff can claim them and points deduct automatically.
Step 6
Use insights to bring customers back
See repeat customer data and use smarter campaigns to improve retention.
Core workflow
The loyalty flow in action
Step 1
Set Your Reward
Choose the minimum spend to earn points, the points required for a reward, reward name, validity dates, and terms.
Step 2
Capture Points at Checkout
Staff enter the customer cell number and purchase amount, then click Add Points. Customers receive email confirmation automatically.
Step 3
Reward Loyalty Automatically
Available rewards show clearly, staff claim them, points deduct automatically, and customers receive redemption confirmation.
1
Business signs up
2
Customers earn points
3
Customers return
4
Business grows
Why it works
Built for repeat visits without enterprise complexity
SME Loyalty keeps the daily workflow practical while giving owners better visibility into customer behaviour.
Easy reward capture
Customer retention
Customer insights
AI-powered campaign support
Better repeat visits
FAQ
Questions businesses ask before they launch
Everything stays simple: no app download, no POS setup, and no complicated rollout.
How long does it take to set up SME Loyalty?
Most South African businesses can set up their loyalty programme in about 60 seconds by creating an account, choosing a reward, and adding customers.
Do customers need to download an app?
No. SME Loyalty works without a customer app download, making it easy for businesses to reward customers using only their mobile numbers.
Do I need a POS integration to use SME Loyalty?
No. SME Loyalty does not require POS integration. Staff can capture points and redeem rewards directly from the web-based dashboard.
How much does SME Loyalty cost?
SME Loyalty plans start from R299 per month, which is less than R10 per day for a digital loyalty programme.